The internet marketing landscape is constantly evolving, and SEM is certainly one of the many integral pieces of internet marketing that online marketers must learn and implement. Search Engine Optimization (SEO), in simple terms, is the big umbrella under which almost all other digital marketing tactics fall. Without SEO, you wouldn’t get very far in the internet marketing maze.
The basic concept behind SEO is a website’s visibility in the search engines.
The higher the page rank (PR) of your website, the more visible it will be in the search engines. This is where Pay-Per-Click (PPC) or Search Engine Display Advertising (SED) comes into play. These two work together to display relevant advertisements for your site in the search results. In order for this to work, however, your web content must also be top-notch and optimized properly.
Your SEM consists of two primary components: search engine optimization and pay-per-click (SED) strategies. The first part, the optimization process, consists of using proper keywords and keyword phrases on your web pages, articles, blogs, press releases and so on. You want to use as many of these keywords and keyword phrases as possible throughout the content of your website. Keyword analysis and research are very important parts of this process.
In order to see results from your SEM efforts, you also need to implement proper SEO tactics. Some of these include building quality links to your web pages and posting various social media sites. Search Engine Optimization, or SEO, works best when used in conjunction with traditional SEO. Both of these strategies build link popularity and bring quality traffic to your website. By using SEO and SMO together, you’ll achieve much greater results for your money.
Pay-per-click (PPC) campaigns are a great way to kick off your Search Engine Optimization campaign. These PPC ads will show up in the search engine results at specific times, based on keywords that were associated with the content of your site. This is an effective way to get your company name out there in front of potential customers, without spending a lot of money on advertising.
The next component of Search Engine Optimization is paid search ads.
These ads show up in the sponsored listing portion of the results, above the regular search results. They are generally displayed for a set amount of time, then disappear. Paid search marketing is very effective because it targets visitors who are already looking for your product or service. Because you only pay when someone clicks on the ad, you can focus on creating a quality campaign instead of trying to reach everyone who might have access to your keywords.
Social media marketing strategies are also important to your Search Engine Optimization strategy. These strategies include creating and regularly updating a blog, Twitter account, Facebook page, and other social media accounts that contain content about your company. Social media marketing strategies are most effective when they are used with other successful SEO methods. For example, when your website is listed first in the search results, you can use social media marketing strategies to promote your website in the comments section of your blog posts, on Twitter, and on Facebook.
- Pay-per-click advertising is another common form of Search Engine Optimization advertising.
- With this form of Search Engine Optimization, companies will bid on keywords related to their product or service.
- The bidding is done with advertisers paying a fee based on the number of clicks that result in an ad click.
- This type of Pay-per-click advertising is very effective because advertisers only pay when a visitor actually clicks on their advertising.
- In addition, pay-per-click advertising is a good way to test the effectiveness of your PPC campaigns.